Jenna McDonough

Details.

Logo Design | Website Design

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Overview

This project involved designing a website focused on mindfulness and emotional understanding. The design aims to create a serene and inviting online presence that encourages visitors to explore self-awareness and emotional mastery.

Logo Design

The logo features a handwritten style, which adds a personal and approachable touch. The choice of a teal color for the logo aligns with the calming and peaceful theme of the website.

Color Palette

The color scheme combines both system and custom colors to create a harmonious and soothing aesthetic:

  • System Colors:
    • Basic Font: #777777
    • Header Font: #292929
    • Neutral Backgrounds: White
  • Custom Colors:
    • Button: #CD8BAF (a soft pink)
    • Button Hover: #E7D3DD (a lighter pink)
    • Line Color & Dark BG: #292929 (dark gray)
    • Accent 1: #40E0D0 (a vibrant teal)
    • Accent 2: #F0EEED (a light off-white)

 

These colors work together to evoke tranquility and focus, enhancing the user experience by promoting calmness and clarity.

Typography

The typography is carefully selected to maintain readability while complementing the overall design:

  • Primary Font: Bold uppercase for main headings, providing clarity and emphasis.
  • Secondary Font: A softer, more relaxed style for subheadings.
  • Text Font: Clean and simple, ensuring easy readability.
  • Accent Font: Used sparingly for emphasis, matching the primary font style.

 

Website Look and Feel

The website’s design is clean and minimalistic, with a focus on mindfulness. The use of imagery such as balanced stones on a beach reinforces the theme of peace and balance. The layout is intuitive, guiding users effortlessly through content while maintaining engagement through visual harmony.Overall, this project successfully combines thoughtful design elements to create an inviting digital space that aligns with its mission of promoting emotional understanding and mindfulness.

Project Info.

Client Project

Jenna McDonough

Project Date

2024

What Project

Website Design | Logo Design

Head Project.

Angela Alvarez

Web & Logo Designer

Jenna McDonough’s website design is a serene digital space that promotes self-awareness and emotional mastery. The logo’s handwritten style in teal adds a personal touch, while the color palette—featuring soft pinks and calming teals—creates a tranquil atmosphere. The typography balances bold uppercase headings with softer subheadings, ensuring clarity and readability. Overall, the website’s clean and minimalistic design, complemented by imagery of balanced stones on a beach, invites users to explore mindfulness in a peaceful setting.

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“Working with Angela on my website was an exceptional experience. Her keen eye for design and ability to translate my vision into a calming digital presence exceeded my expectations. The thoughtful use of color and typography captured the essence of mindfulness I aimed to convey. I couldn’t be happier with the result!”